Breaking down our vision:

"Every home in North America": This speaks to our ambition and scale. We aim to serve not just a segment, but every home across the continent.
"Cared for by one trusted name": This emphasizes our goal to unify our services under the Southwind brand, becoming the single, reliable source for all home care needs.
"Powered by inspired people": This highlights our belief that our team is the driving force behind our success. We recognize that inspired, empowered teammates are crucial to achieving our vision.

Breaking down our mission:

"Anything is possible": This reflects our optimistic, can-do attitude. We believe in pushing boundaries and overcoming challenges to achieve extraordinary results.
"Invest in people": This underscores our commitment to developing our team members, providing them with the tools, training, and opportunities to grow both personally and professionally.
"Change the world": This speaks to our ambition to transform not just our industry, but the lives of our customers and teammates. We aim to revolutionize how people care for their homes and how our team members build their careers.

They inform our strategic decisions, ensuring we're always moving towards our goal of comprehensive North American coverage.
They shape our approach to service, driving us to create a unified, trustworthy brand across all our home care offerings.
They influence our hiring and development practices, as we seek to build and nurture a team of inspired, capable individuals.
They motivate us to continually innovate and improve, believing that with the right mindset and effort, anything truly is possible.
They remind us that our work has a greater purpose - we're not just providing services, we're changing the world of home service and career development, one home and one team member at a time.